When it comes to pay-per-click (PPC) advertising and marketing, one concept takes precedence above all others: keywords. PPC advertising is contextual – at least, it is in the vast majority of cases, including the famed Google Adsense. That means that the adverts are generated on the basis of the words inside the text of a [...]

Understanding pay-per-click (or PPC) advertising really isn’t so difficult. A person signs up with a PPC company (the best known one is the Google operated Adsense, but others do exist). As PPC is all about earning money from advertising revenue on your website, you will need to have a website with at least a few [...]

WordPress is perhaps the world’s premier blogging platform, and is being used more and more often as a Content Management System (CMS) as well as a platform for traditional linear blogs. With the continued popularity of ‘magazine style’ themes, which resemble conventional websites, WordPress’s popularity seems assured. One of the reasons for its success is [...]