On a website, the “fold” is the area of screen available to anyone who visits that site without them needing to use the scrollbars. Essentially, “above the fold” is the area that can be seen without using the mouse or the keyboard to navigate through the site – and it usually includes things like the [...]

Pay-per-click (often abbreviated to PPC) is one of the most reliable forms of online income, and a great tool for Internet Marketers to utilise. The most popular PPC method, Google’s Adsense platform, has created a sustainable online income for many a savvy marketer – and other methods have enjoyed similar success. When you register with [...]

One thing that is now common to all the major search engines is that they will allow you to have multiple ad copies which can have a great deal of individual utility. For example, one copy of your ad can be linked to a different landing page than the other, have different wording within the [...]