There has been some discussion already of the problem of breathlessly chasing the number one ranking for a certain keyword. Some people will get involved in a bidding war to have this ranking, in the belief that it will result in big-time PPC results – but all too often they are wrong. Certainly, there is [...]

The old saying which goes “a watched pot never boils” is there to dissuade us from micro-managing everything in our lives. It is important, though, to recognize that just as intricate, obsessive following of details will do us more harm than good, the best way to do things is not the exact opposite of micro-management [...]

Internet Marketers have been experimenting with the medium for a few years now, and one thing that has become very clear is that if it takes someone three or more clicks to get to where they want to be, they will often give it up and go somewhere else. This is naturally something you will [...]

The most important thing about PPC advertisements is their ability to grab a person’s attention. You can worry all night about what you are going to feature in your ad and what you will cut, but in the first instance, you need to be getting the salient information in. For example, if you have special [...]

When you only have limited space to make yourself understood, to sell something or to grab people’s attention, it is important to set a hierarchy of what is genuinely important. If you are trying to sell, it is obvious that you will want to mention the product, any deals and, if possible, the company name. [...]

If you are putting together a PPC ad, it can be tiresome thinking of what to put in it to make it different from the others, but there is one thing you absolutely should not leave out when it comes to the finished ad. In order to make sure that people click on your ad, [...]

If you have gone to the length of spending money on ad position, then you want to make sure that the people who see it (as a result of this excellent positioning) will actually want to click it too. This is a mistake that too many Internet Marketers make. Thinking that they have got the [...]

One of the unfortunate consequences of the rise of SEO in Internet Marketing – among the many good and fortunate ones – is the fact that there are sites out there which, however temporarily, benefit from a high keyword density to ride high in search engine rankings. They take up a position that would be [...]

So you’ve got your keywords, and your budget. You’ve assigned your budget in the most sensible way to make each keyword as lucrative as they can be, and you’re ranking pretty highly in the search engines. You are, rightly, pretty confident of success. Then the money simply fails to roll in. You’re confused and frustrated, [...]

Let us start this piece with an analogy. A man hears Beethoven’s Fifth Symphony on the radio as he sits in reception before a business meeting. Amazed by the tempestuous beauty of the piece, he decides that he will learn to play it and sell it as his own. It is not long before he [...]