When you only have limited space to make yourself understood, to sell something or to grab people’s attention, it is important to set a hierarchy of what is genuinely important. If you are trying to sell, it is obvious that you will want to mention the product, any deals and, if possible, the company name. [...]

If you are putting together a PPC ad, it can be tiresome thinking of what to put in it to make it different from the others, but there is one thing you absolutely should not leave out when it comes to the finished ad. In order to make sure that people click on your ad, [...]

If you have gone to the length of spending money on ad position, then you want to make sure that the people who see it (as a result of this excellent positioning) will actually want to click it too. This is a mistake that too many Internet Marketers make. Thinking that they have got the [...]

One of the unfortunate consequences of the rise of SEO in Internet Marketing – among the many good and fortunate ones – is the fact that there are sites out there which, however temporarily, benefit from a high keyword density to ride high in search engine rankings. They take up a position that would be [...]

So you’ve got your keywords, and your budget. You’ve assigned your budget in the most sensible way to make each keyword as lucrative as they can be, and you’re ranking pretty highly in the search engines. You are, rightly, pretty confident of success. Then the money simply fails to roll in. You’re confused and frustrated, [...]

Let us start this piece with an analogy. A man hears Beethoven’s Fifth Symphony on the radio as he sits in reception before a business meeting. Amazed by the tempestuous beauty of the piece, he decides that he will learn to play it and sell it as his own. It is not long before he [...]

Many people using PPC, especially those who are new to the idea, make the mistake of developing “tunnel vision” when it comes to choosing their keywords. Often, those who find what they consider to be the “perfect” keyword will become too heavily focussed on being on the list for that keyword and will ignore everything [...]

Trial and error makes up a big part of how we learn in life – but in business, there often is not much time to trial things, and depending on the size of an error you can find yourself limited in what you do before you even start. It is important, then, to not trust [...]

Internet Marketing is a world which has had a lot more attention cast on it in recent years than ever before. The importance of having an Internet Marketing strategy is something which more and more businesses are becoming aware of – if you want to make money in business, it is always smart to get [...]