How To Find High-Paying Keywords
When it comes to pay-per-click (PPC) advertising and marketing, one concept takes precedence above all others: keywords. PPC advertising is contextual - at least, it is in the vast majority of cases,… [more]
What Is Pay-Per-Click Part One: Overview
Understanding pay-per-click (or PPC) advertising really isn't so difficult. A person signs up with a PPC company (the best known one is the Google operated Adsense, but others do exist). As PPC is all… [more]
Utilise WordPress Plugins With Your PPC Campaign
Wordpress is perhaps the world's premier blogging platform, and is being used more and more often as a Content Management System (CMS) as well as a platform for traditional linear blogs. With the continued… [more]
Advanced PPC Tips
Common PPC Mistakes #9: Fixing Your Eyes Too Firmly On The Prize
There has been some discussion already of the problem of breathlessly chasing the number one ranking for a certain keyword. Some people will get involved in a bidding war to have this ranking, in the belief that it will result in big-time PPC results – but all too often they are wrong. Certainly, there is [...]
Common PPC Mistakes #8: Resting On Your Laurels
The old saying which goes “a watched pot never boils” is there to dissuade us from micro-managing everything in our lives. It is important, though, to recognize that just as intricate, obsessive following of details will do us more harm than good, the best way to do things is not the exact opposite of micro-management [...]
Common PPC Mistakes #7: The Disconnect
Internet Marketers have been experimenting with the medium for a few years now, and one thing that has become very clear is that if it takes someone three or more clicks to get to where they want to be, they will often give it up and go somewhere else. This is naturally something you will [...]
Common PPC Mistakes #6: Not Getting The RIGHT Information In Your Ads
The most important thing about PPC advertisements is their ability to grab a person’s attention. You can worry all night about what you are going to feature in your ad and what you will cut, but in the first instance, you need to be getting the salient information in. For example, if you have special [...]
Common PPC Mistakes #5: OMG, TMI! Keep Your Information Useful.
When you only have limited space to make yourself understood, to sell something or to grab people’s attention, it is important to set a hierarchy of what is genuinely important. If you are trying to sell, it is obvious that you will want to mention the product, any deals and, if possible, the company name. [...]
Common PPC Mistakes #4: What’s Your Keyword?
If you are putting together a PPC ad, it can be tiresome thinking of what to put in it to make it different from the others, but there is one thing you absolutely should not leave out when it comes to the finished ad. In order to make sure that people click on your ad, [...]
Learn PPC
How To Find High-Paying Keywords
When it comes to pay-per-click (PPC) advertising and marketing, one concept takes precedence above all others: keywords. PPC advertising is contextual – at least, it is in the vast majority of cases, including the famed Google Adsense. That means that the adverts are generated on the basis of the words inside the text of a [...]
What Is Pay-Per-Click Part One: Overview
Understanding pay-per-click (or PPC) advertising really isn’t so difficult. A person signs up with a PPC company (the best known one is the Google operated Adsense, but others do exist). As PPC is all about earning money from advertising revenue on your website, you will need to have a website with at least a few [...]
Utilise WordPress Plugins With Your PPC Campaign
WordPress is perhaps the world’s premier blogging platform, and is being used more and more often as a Content Management System (CMS) as well as a platform for traditional linear blogs. With the continued popularity of ‘magazine style’ themes, which resemble conventional websites, WordPress’s popularity seems assured. One of the reasons for its success is [...]
All About PPC
Pay-Per-Click Advertising: The Importance of the Fold
On a website, the “fold” is the area of screen available to anyone who visits that site without them needing to use the scrollbars. Essentially, “above the fold” is the area that can be seen without using the mouse or the keyboard to navigate through the site – and it usually includes things like the [...]
The Importance of Obeying PPC Terms & Conditions
Pay-per-click (often abbreviated to PPC) is one of the most reliable forms of online income, and a great tool for Internet Marketers to utilise. The most popular PPC method, Google’s Adsense platform, has created a sustainable online income for many a savvy marketer – and other methods have enjoyed similar success. When you register with [...]
Common PPC Mistakes #10: This Product Is Not Tested – At All
One thing that is now common to all the major search engines is that they will allow you to have multiple ad copies which can have a great deal of individual utility. For example, one copy of your ad can be linked to a different landing page than the other, have different wording within the [...]